Launch for Obermeyer: First Out of the Gate with Drupal 8 Ecommerce Website

We're excited to announce that Obermeyer, the Colorado-based ski company, released its new enterprise ecommerce website on Drupal 8 and Drupal Commerce 2.x. The site is the first ecommerce project to launch on Drupal 8.

Bluespark partnered with Commerce Guys, creators of  Drupal Commerce, to complete the design and development. The project was built using Drupal, open source content management software.

The project with Obermeyer began with a broad set of challenges, including three separate websites, three distinct audiences, and independent ERP and B2B ordering systems. The goal was to optimize Obermeyer’s digital processes and consolidate their connections with customers through a single, well-integrated platform.

“Addressing all of these concerns in one application is key to Obermeyer’s online success,” Matt Glaman, Senior Drupal Consultant at Commerce Guys, said. “Instead of losing time managing multiple technologies, they’ll use one platform that provides greater flexibility and accelerates the development of new features moving forward.”

Working with the newly released Drupal 8 and Drupal Commerce 2.x, the Bluespark team — along with Commerce Guys — designed and developed an enterprise ecommerce solution to facilitate a friction-free purchasing experience for B2C, B2B, and VIP audiences alike.

To meet the needs of each audience — or user group — Bluespark prioritized user experience throughout the design process. Here is what Bluespark had to consider:

• B2C users complete final purchases on one of Obermeyer’s 3rd party dealer websites
• B2B users buy product through Obermeyer’s website with purchase orders (no cash transactions)
• VIP users are provided discounts on items that can be purchased directly from Obermeyer in exchange for completing a brief online training

Merging three separate websites from Drupal 6 into a single site on Drupal 8, Bluespark leveraged Drupal's flexibility to craft custom experiences for each audience on top of a single commerce platform. The result is a single system that streamlines Obermeyer’s internal and external processes.

“I’m really proud of the clean, elegant, and awesome way we’ve designed the system,” Michael Tucker, President of Bluespark, said. “To be first — and for it to be such an elegant solution — I’m excited about that.”

***

Here are how the features breakdown:

B2C

• Seamless integration with 3rd-party dealer sites for inventory and shopping cart handoff
• Product merchandising and recommendation tools
• Catalog creation from imported ERP & PLM data and image assets
• Improved content and catalog management features
• Updated UI and UX  and responsive mobile experience

B2B

• ERP & PLM systems integration for inventory, pricing and order submission
• Tailored experience for B2B buyers and product line orders with order history
• Sales representatives can develop orders for multiple stores and locations

VIP (Loyalty Program)

• Product discounts offered in exchange for completed sales associate training
• One-time discounts for friends, family, and industry professionals
• Payment gateway integration for online payments
• ERP & PLM systems integration for inventory, pricing, order submission, and tracking

About Bluespark

Bluespark is a global digital agency with a focus on open source technologies, like Drupal. Its philosophy is centered on a well-rounded approach, with team members dedicated to user experience (UX), web user interface (UI), mobile UI (MUI), professional software development, and project management. With broad experience across organizations and industries, Bluespark has specific expertise with higher education, libraries, travel, media, and ecommerce. 

About Obermeyer

Klaus Obermeyer created Sport Obermeyer in 1947 and had one goal in mind — to help his ski school students stay warm and dry. His love of the sport of skiing and engineering background combined early on to create the first down parka. Today, Sport Obermeyer remains a family-run, privately held company and Klaus’ contagious spirit and enthusiasm for life continues to inspire every day. The company is located in Aspen, Colo.

About Commerce Guys

Commerce Guys' mission is to engineer simpler solutions to the hardest parts of selling online. The company develops and maintains one of the largest open source ecommerce software projects, Drupal Commerce, which powers over 60,000 sites of all types — D2C brand sites, digital commerce stores, enterprise transaction servers, and more. They offer strategic consulting, integration, and managed eCommerce services to users of their software while remaining active participants in the Drupal community.